{"id":1272,"date":"2026-05-21T21:00:00","date_gmt":"2026-05-22T00:00:00","guid":{"rendered":"https:\/\/sevenresiduosaude.com.br\/blog\/?p=1272"},"modified":"2026-05-21T21:00:00","modified_gmt":"2026-05-22T00:00:00","slug":"newsletter-pgrss-comunicacao-interna-mensal-intranet","status":"publish","type":"post","link":"https:\/\/sevenresiduosaude.com.br\/blog\/newsletter-pgrss-comunicacao-interna-mensal-intranet\/","title":{"rendered":"Newsletter PGRSS \u2014 comunica\u00e7\u00e3o interna mensal"},"content":{"rendered":"<h2>Por que newsletter PGRSS<\/h2>\n<p>NR-32 capacita\u00e7\u00e3o <strong>continuada<\/strong> + RDC 222 art. 7 \u00a73 (informar comunidade interna) \u2192 newsletter mensal mant\u00e9m PGRSS na consci\u00eancia da equipe + refor\u00e7a cultura + reduz acidentes 30-50%.<\/p>\n<h2>Tabela 5 se\u00e7\u00f5es newsletter mensal<\/h2>\n<table>\n<thead>\n<tr>\n<th>Se\u00e7\u00e3o<\/th>\n<th>Conte\u00fado (1 p\u00e1gina total)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1. Indicador do m\u00eas<\/td>\n<td>KPI principal + comparativo (1 gr\u00e1fico)<\/td>\n<\/tr>\n<tr>\n<td>2. Caso real do m\u00eas<\/td>\n<td>Descarte correto vs incorreto (foto antes\/depois)<\/td>\n<\/tr>\n<tr>\n<td>3. Lembrete protocolo<\/td>\n<td>Como descartar item espec\u00edfico (ex: agulha)<\/td>\n<\/tr>\n<tr>\n<td>4. Aniversariantes CIPA + capacita\u00e7\u00e3o<\/td>\n<td>Reconhecimento + cronograma pr\u00f3ximo<\/td>\n<\/tr>\n<tr>\n<td>5. FAQ funcion\u00e1rios<\/td>\n<td>1-2 perguntas comuns + resposta clara<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Cap\u00edtulo distribui\u00e7\u00e3o<\/h2>\n<p>Como entregar newsletter:<\/p>\n<ul>\n<li><strong>E-mail corporativo<\/strong>: 100% recebem, mas <50% leem<\/li>\n<li><strong>Cartaz mural sala caf\u00e9<\/strong>: leitura passiva ~70%<\/li>\n<li><strong>WhatsApp grupo CIPA<\/strong>: alcance imediato, foco engajamento<\/li>\n<li><strong>Intranet<\/strong>: arquivo hist\u00f3rico, consulta sob demanda<\/li>\n<li><strong>Reuni\u00e3o 5 min<\/strong> (5-min huddle): leitura conjunta semanal<\/li>\n<\/ul>\n<p>Combina\u00e7\u00e3o ideal: e-mail + cartaz + huddle = 90%+ alcance efetivo.<\/p>\n<h2>4 erros comuns<\/h2>\n<ol>\n<li><strong>Texto longo + denso<\/strong> \u2014 equipe n\u00e3o l\u00ea >2 minutos<\/li>\n<li><strong>Sem ilustra\u00e7\u00e3o\/foto<\/strong> \u2014 cartilha t\u00e9cnica desinteressa<\/li>\n<li><strong>Conte\u00fado gen\u00e9rico<\/strong> \u2014 &#8220;boas pr\u00e1ticas gerais&#8221; sem casos da cl\u00ednica<\/li>\n<li><strong>Sem call-to-action<\/strong> \u2014 leitura passiva sem mudan\u00e7a de comportamento<\/li>\n<\/ol>\n<h2>4 itens de design<\/h2>\n<ul>\n<li>Header com logo + t\u00edtulo &#8220;PGRSS M\u00eas X&#8221;<\/li>\n<li>Cores corporativas + \u00edcones simples<\/li>\n<li>Fonte leg\u00edvel (m\u00edn. 11pt)<\/li>\n<li>Footer com contato RT\/CIPA<\/li>\n<li>Vers\u00e3o pictograma para inclus\u00e3o (ver post TEA)<\/li>\n<\/ul>\n<h2>Custo<\/h2>\n<p>Elabora\u00e7\u00e3o interna: 4-6h\/m\u00eas. Externa: R$ 200-500\/edi\u00e7\u00e3o. Anual: R$ 2400-6000. ROI: redu\u00e7\u00e3o de 30-50% em acidentes perfurocortantes (cada PEP = R$ 2000-5000).<\/p>\n<p><strong><a href=\"https:\/\/sevenresiduosaude.com.br\/orcamento\/\">Solicite template newsletter PGRSS<\/a><\/strong> \u2014 modelo personalizado + 12 edi\u00e7\u00f5es + adapta\u00e7\u00e3o inclusiva.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Newsletter mensal PGRSS: estrutura, conte\u00fado, periodicidade. Engajamento + cultura + treinamento.<\/p>\n","protected":false},"author":3,"featured_media":1271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[2200,2201,2199,22],"class_list":["post-1272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compliance-legislacao","tag-comunicacao-interna","tag-cultura","tag-newsletter","tag-rdc-222"],"_links":{"self":[{"href":"https:\/\/sevenresiduosaude.com.br\/blog\/wp-json\/wp\/v2\/posts\/1272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sevenresiduosaude.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sevenresiduosaude.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sevenresiduosaude.com.br\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sevenresiduosaude.com.br\/blog\/wp-json\/wp\/v2\/comments?post=1272"}],"version-history":[{"count":1,"href":"https:\/\/sevenresiduosaude.com.br\/blog\/wp-json\/wp\/v2\/posts\/1272\/revisions"}],"predecessor-version":[{"id":3878,"href":"https:\/\/sevenresiduosaude.com.br\/blog\/wp-json\/wp\/v2\/posts\/1272\/revisions\/3878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sevenresiduosaude.com.br\/blog\/wp-json\/wp\/v2\/media\/1271"}],"wp:attachment":[{"href":"https:\/\/sevenresiduosaude.com.br\/blog\/wp-json\/wp\/v2\/media?parent=1272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sevenresiduosaude.com.br\/blog\/wp-json\/wp\/v2\/categories?post=1272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sevenresiduosaude.com.br\/blog\/wp-json\/wp\/v2\/tags?post=1272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}